Of course, we are all advocates of product placement in films. How else would they get financed? But there have been some great candy placements in the most popular films of this generation. I think the most obvious comes from E.T: The Extra Terrestrial., where Eliot finds the little creature using Reese's Pieces candy.
According the site:
"Originally Spielberg had wanted M&Ms in the film, but the candy's manufacturer, Mars, declined. Then, Spielberg contacted Hershey about using Kisses, but the company offered its fairly new Reese's Pieces instead. And the rest is history. The film showcases the product as the specific lure for getting E.T. out of the shed. And the until-then unknown and unpopular candies saw an 80% rise in sales because of the product placement"
Very intriguing. I'm sure M&M's and Mars kicked themselves in the behind a lot after that film came out and its popularity soared.
Other candies to hand out include Babe Ruth bars, which were a prominent feature in the film The Goonies, again another classic children's movie.
Another recent addition comes from the famed Harry Potter collection. Jelly Belly beans that have flavors such as throw up, booger and rotten egg. Gross! These jelly beans came out after the success of the movie, as most products do. I have seen them available at Hallmark stores and CVS if you are looking for a gross, yet fun treat.